Rolex made a significant announcement today, confirming its acquisition of Bucherer, a renowned luxury watch retailer with a longstanding partnership with the brand dating back to 1924. This strategic move solidifies Rolex’s position in the luxury replica watch market and underscores its commitment to maintaining strong ties with Bucherer.

In the press release, Rolex emphasized that Bucherer, a Swiss jewelry house headquartered in Lucerne, will retain its autonomy and brand identity despite becoming part of the Rolex group. However, the final integration awaits approval from competition authorities, marking a pivotal moment in the companies’ shared history.

Jörg G. Bucherer, the third-generation leader of the family-owned business since 1977, has overseen its remarkable expansion into international markets. His stewardship saw Bucherer’s growth into Austria and Germany in the 1980s and 1990s, followed by successful ventures into other European countries. Notably, the acquisition of Tourneau, an American luxury retailer with 28 stores in 2018, firmly established Bucherer’s presence in the United States. Today, Bucherer boasts over 100 retail stores worldwide, many of which already showcase Rolex and its sister brand, Tudor.

Rolex’s decision to acquire Bucherer stems from Jörg Bucherer’s choice to sell the business due to the absence of direct descendants. This acquisition reflects Rolex’s commitment to preserving Bucherer’s legacy and continuing its legacy of success. The press release emphasizes the enduring partnership between the two companies, which spans more than 90 years, highlighting their mutual contributions to each other’s growth.

In the statement, the replica Rolex Group expresses confidence that the acquisition will benefit not only its own brands but also the entire watch and jewelry portfolio of Bucherer. Additionally, it emphasizes its commitment to the well-being of Bucherer’s employees, ensuring a seamless transition.

For Bucherer, this marks the end of a 135-year journey as a family-owned business. Founded in 1888 by Carl-Friedrich Bucherer and his wife Luise, the company’s roots run deep in Lucerne, Switzerland. Jörg Bucherer, the last entrepreneur to have personally interacted with Rolex founder Hans Wilsdorf, holds the esteemed position of honorary president of the Bucherer Group, preserving the historical connection between the two iconic brands.

Rolex’s acquisition of Bucherer heralds a new chapter in their longstanding partnership, symbolizing continuity and shared values as they navigate the evolving landscape of the luxury watch industry.